Keeping your content fresh
December 4th 2009 Posted at Blogging Online, Consumer Generated
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1 – You Are ‘Forced’ To Keep Your Content FreshBlogs are essentially online diaries. It doesn’t make sense to write in your diary every month or two. Similarly, running a blog itself ‘forces’ you to update it often. And refreshing your blog often makes it more useful to readers and consumers – and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.
2 – Your Blog Is AUTOMATICALLY Optimized For Search Engines
Search engines love fresh content. But that’s not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.
All sections of your blog are linked together. The terms used as link ‘anchors’ are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as ‘search engine spider bait’.
