CMUThought Community Thought

Everyone who wants to know how to drive traffic to their website or blog. There are many different ways in which to drive traffic the key to most successful, long term online businesses is to keep them coming back. Blogs are no different and now there is a great way to engage your readers as well as keep them up to date on the latest blogs that you have to offer. While some people understand the concept of RSS feeds and how to subscribe there are more people who are not savvy enough to do it on their own.

By using a Online Marketing resource to help you fine tune your strategy and understand the appropriate mix of blogging and social media networks will save you a ton of time and money.Many bloggers are finding that RSS feeds and newsletters can help them retain their audience and create brand awareness. Instead of waiting for them to refresh their RSS feeds you can push the information out to your audience. You can customize your newsletter to match your blog theme and colors and design some eye catching designs. Plus probably the most valuable feature is the ability to track the response rate of your newsletters. This is a critical piece as you can constantly update your newsletters to see which ones are being read or never opened. This is one piece in the marketing arena that most owners will miss. They feel that if they have the consent of the user to send them an email that they will read it and hopefully respond. If you can track which ones are actually making it to your customers and which ones are being bounced you can more accurately assess your ROI. You can have a feature enabled that will allow you to track click through rates. This is important if you are trying to get people to a specific article or specific website and want to see if they actually click on the link.

We are all trying to find the new and latest ways to get better search engine rankings. There are a lot of things you can do to help your website get a better search engine ranking . Simply having traffic to your website will help. Using traffic exchanges and emails can help bring visitors to your site. Then you need to insert a good meta tag, that will have a lot of good keywords, so when people type in the keywords into search engines they will find you. Then you have the best way of all, to get you moving up the search engines. That is simply having links from your site on other people’s websites.

You can find a lot of ways to help you get links on other websites. Using link building services is a good way to start. Customer Magnetism was recently voted as the #1 Best Link Popularity Service by Promotion World and the winner of the Organic Optimization category by Top SEOs. Getting with a company like this can dramatically improve your webiste’s listing on the search engines. Get someone to help you with your SEO (search engine optimization) so that you can get better rankings, and that means more traffic right there!

There are numerous websites, books, and eBooks dedicated to the subject of how to increase link popularity. The basic way to do this is to find other sites similar to yours and send a request to the owner to exchange links. This is very time consuming, and may take a lot of no’s to get one yes. Another option is look at link exchange services, which some are free. These can be part of your overall search optimization plan, but should not be your only avenue. There are reports that Google may frown upon and actually penalize your site if there are enough non- related links.

Considering the many options that are available the two best we have found are getting others to write about your website or service, or creating a blog about your website and products yourself. Search engines love blog type content as long as it is unique and updated regularly. Blogitive is one such site that allows advertisers to find bloggers to write about their services or products. In this growing demand for consumer generated media, there is definitely a rise in these types of offerings. It allows the advertiser to have keyword rich article written about them and helping to create content and links that will ultimately help them in their goal to be a the top of search results.

Consider this, when I did a search for “jewelry accessories” on Google there are 23,500,000 results listed at the time of this article writing. After looking at about three pages I stopped looking to see if her website was listed. This is typical for people who do searches for keywords like jewelry accessories. If they do not find what they are looking for in the first two or three pages they will generally stop looking and try other keyword combination’s. Most people are not going to sift through 235 sites, much less 23,500,000 listings. The more you sift through the sites the less likely they are to be good matches to what you were looking for anyway.

Keyword articles could improve her search engine results a great deal. Keyword articles most often come up when someone types in “jewelry accessories” and other relevant keyword combination’s. Creating articles that provide information, as well as adhere to a keyword density formula, is a major component as to how your website will get ranked higher in the search engine results.

By Matthew Rotterman

More on this topic can be found at our site WebDesignMind.com

I recently found out that a friend of mine has an online business that I was not aware of. She said that she sells beads and jewelry accessories. She sent me the link to her site and I gave it a cursory glance. I asked her how business was and she told me that business is ok, but that she would like to have more customers. I then asked her about her marketing and what all it consists of. She told me that she does not bother with it because her business is part of a franchise. I recommended to her that she use some keyword rich articles to improve her search engine results and she told me that she does not want to spend the money on it and that “business will pick up soon”. She had no strategic plan of how her business would “pick up” though. Finding link directories you can check out GY8.net
This is an all too common conversation I have with people when talking to them about search engine optimization through the use of keyword articles. Many of the people I talk to do not really know what search engine optimization is, much less what keyword articles are. Too often I see people who turn to the Internet as a way to make money but do not understand how to go from making a little money to having a booming business. Internet businesses are often times rather easy to operate and generate a good return on investment, but what if those returns on investment could double? Triple? More?

Most often, it does take some time for Google and Yahoo to crawl the keyword articles on your website. You will not see an instant ranking increase the day you post these articles on your website. The major search engine companies prefer to find a website by way of a “natural” search. This is why inbound links to your site are also important. You can set the Revisit meta tag on your sitemap page to better represent the frequency by which you add new content to your site. Try to be accurate with this setting — if you try to cheat the system, the search engine robots will eventually stop coming.

Sites that are discovered by the search engine robots through a natural search — links from another website — will be crawled far sooner than the site whose webmaster uses the Add URL link at the search engine’s main website.

My friend did not realize the potential increase keyword-rich articles could have on her business and did not want to invest the money into developing this content. She was more concerned with the “now” and not the future returns that she could get from investing now in strategic marketing activities. It does cost some money to have keyword densities developed as well as having the articles written. It is also important to know what keywords to use. Keyword combinations can easily be researched on the Internet by using sites such as http://www.wordtracker.com. Once all of this is determined, the articles can be written and then posted to the website. There are many companies, such as http://www.keywordtext.com, that offer these types of services for a reasonable price.

Is the cost of doing this type of marketing worthwhile? Well that is up to the website owner to decide. If the website owner wants to see strong gains in the amount of hits his or her website is getting, then yes. The more people who visit your website, the more likely you are to sell your product or service. You may have a wonderful website and sell a great product or service, but if no one can find it, you are not meeting your potential.

How do you find products or services that you need? Do you look on the Internet? The phone book? Newspapers? Whatever method you choose to do your own shopping, you know that advertising and marketing produces results. You do not purchase goods and services from companies you cannot find. Do yourself and your business a favor and get some keyword articles written, so that you can watch your website traffic and sales soar.

About the author:
Matthew Rotterman is a writer and editor at: KeywordText.com
“Keyword Text” managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

Content is king and this is one of the factors that will help to drive more website traffic to online businesses and helps to create customer loyalty. This is evident by more and more sites reaching out to their customers to participate in their blogs or video sites. The Web 2.0 has helped to create a more consumer centric web and companies who are not taking advantage of all the features are missing a huge opportunity.Finding a full service website design and internet marketing company that can website optimization services that provides unique and exciting solutions to small and mid sized companies. There are many tools that companies can use to market their products and help build brand loyalty. Blogging is one those that have been exploding in the last few years. This is in large part to the social networks that have emerged allowing people to connect on a more personal level and create their web spaces.
ThinkBig. com is a website optimization firm that can help you build your entire online presence through the use of blogs, web design, and social networking.Using these tools to help build traffic and create a buzz is key to creating value for your customers. People look at companies online and will buy from those that offer a unique experience and value over their competitors. The web offers a large selection to the consumer so it is imperative that you work with a company that understands the new channels and how to most effectively to target your core customers. Social networking will only get bigger and it is through these channels that you will be able to attract new customers and maintain their loyalty. Your customers want to feel like that they are part of the process and that their voice is heard.

There are numerous ways to help get your site listed in the major search engines. One of the easiest and used by many SEO companies is the placement and frequency of keywords.

Keyword Density
This is how often your keyword is used on the the page. For example if you have 100 words of text for toronto on a single page and you mention your keyword 5 times then your keyword density is 5%. You will also notice that well designed sites will use the same keywords within their meta tags to enhance their ranking for a particualar keyword search. Although you do need to be careful that you are not spamming your own site with too many keywords.

What is on your Mind?How many years did you register your domain name for?
If it was only one then Google could hold that against you. Did you know that your term of renewal can affect how your page ranking is determined? This is only one of the key component when determing your page rank. Also, increasing your link popularity will help in a huge way in how Google and other view your site. Below are few things that go in to the ranking and search engine placement of your sites.
• Web page rankings are recorded and monitored for changes.

• The traffic to a web page is recorded and monitored over time.

• Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.

• Bookmarks and favorites could be monitored for changes, deletions or additions.

• User behavior in general could be monitored. Heathersych.com has more on how to improve your rankings and links.