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Archive for the ‘Advertising’ Category

There’s a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I’m making $5000 – no make that $15,276 a month from AdSense on my sites. And now I’m going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it’s impossible? Certainly not. I know people who make that more.

But a little reality. Those people don’t have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you’ve got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you’ve got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don’t get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you’re not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn’t easy or quick no matter what you hear. And it really isn’t a business. It’s not a long run proposition, it’s not stable. You need to keep creating more sites as older ones fail – or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 “secret” keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link – surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that’s bogus. There are maybe 4 surfers in this galaxy who can’t tell a Google ad when they see one. They are not going to believe it’s part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it’s a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you’re doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don’t test and track, you’re flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that’s what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You’re going to have to learn the ropes and put in the time.

Like everything in life – the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There’s no magic bullet, no ultimate secret to buy. There’s no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable – one single tiny thing – is worth more than any book or course costs. One useable idea and you’ve gotten a great deal. If you learned something you didn’t know or had forgotten, then it’s worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- you can find more articles at http://www.building-ecommerce-websites.com/articles.

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June-2-09

Upgrade your MP3 Player

posted by admin

It is that time of year where Dad’s and Grads are the focus of gift giving. I believe this year I may be getting my Dad a new Zune MP3 player to upgrade his old player. The reason is that he loves to listen to his old classics that he has converted from albums and tapes and his current system is not very user friendly. The software that came with it is pretty basic and only allows you to convert tunes into one format that is only useful to that player. Plus the fact that on his old MP3 player you are unable to create playlists and because it lacks an LED screen you have to skip through numerous songs just to find one that you want to listen too.

I am looking at the Zune MP3 player because I saw it for sale at buy.com for under $90 with free shipping. I have an iPod and an MP3 player and I know that my Dad would love to have either but since many of his songs are outside of the iTunes format I felt it would be an easier transition to the MP3 player.Plus with this Zune devise it allows my Dad to view and create playlists, watch vidoes of some of his favorite shows, and all the uploading is simple and much more user friendly. And because it is more Windows friendly you can even record and watch TV shows on your Zune that you have captured via your Windows Media center. There is also a cool feature that allows you to easily change the background of your Zune to scenes like this one. All in all this should be a very good fathers day and now all I have to do is somehow get his old LP’s converted over to MP3 files and he will good to go.

February-2-09

Business on the internet

posted by admin

In a recent review of a blog on Internet Business, written by Chris Sandberg, I found it very informative and topical. He had an interesting posting about the universe of Digg, and his unfortunate happenings. I have always felt that there are just a few top tier people on Digg that do control the way a post either rises or crashes to earth. Chris makes some good points and even is able to post a screen shot about his Digg episode. Look to this blog to keep you up to date on timely news and information and may be worth keeping an eye on.

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October-26-08

Getting more with your Blog and Adsense

posted by admin

Google AdSense and Blogs
by: Diane Nassy

For more information please visit www.market2myspace.com

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money thats just waiting to be made without working much harder than you already are.

No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg.

It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get.

Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do:

Write your blog article like you normally would
Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog.
Click refresh a few times until Google wakes up and starts sending ads.
If you don’t like what you see then fine-tune the article until you see the types of ads that you’re looking for.

With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure.

If youre working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site thats possible. OK, thats the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com

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August-20-08

Improve your brand awareness

posted by admin

Last year there was a company that was doing engraved promotional pens and you would have thought that they were giving away $100 bills. It is amazing to see what people will stand in line for these days. You must always keep your name in front of the customer and make sure that your marketing message is consistent across all channels in order to maximize brand awareness. There are even companies that are branching out from the everyday pens to footwear. There are some companies that make customize flip flops and slippers for customers as promotional items. This is something that I have not seen but sounds like a great marketing idea for some companies this year at the upcoming trade shows.

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April-22-08

Secure your home

posted by admin

One of the best investments that we made when doing our outside landscaping was to purchase motion sensor lights that we had mounted in the back and front of our home. Since we live at the end of the block which becomes a dead end street many of the local high school kids like to come park at the end of the road. With the new lights it has reduced the traffic at night and the kids are finding that the lights are not providing the privacy that they once enjoyed. The motion sensors can be programmed for sensitivity to the distance of the object that is triggering the light. It has also cut down on the late night noise and no one has driven through our yard since the installation.

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April-15-08

Handing down your watch

posted by admin

If you are looking for an original timepiece then you should consider a watch by Blancpain . This watch is not assembled on a line, but yet by watchmakers that take the watch from start to finish. This is craftmanship at it’s best. They only produce approximately 10,000 pieces each year which is rare in this high production economy. You can find less expensive watches but don’t let the price be your main criteria and you will appreciate a timepiece that can be handed down like they used to be. There are few things today that parents can hand down to their children as family heirlooms so why not make your watch one of those investments to be carried on by your children.

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April-1-08

A place to mount your speakers

posted by admin

As they attempt to hide the wires many are going wireless with their speakers and using a special speaker mount to blend into the rest of the room. As technology advances and the PC becomes more central to home entertainment it will only be a matter of time before most homes will come standard with wi-fi stereo equipment.

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March-23-08

Moving to your new home

posted by admin

The housing market is still in a state of uncertainty in many areas of the country. With the recent rate cuts it should open the possibility of people being able to move and sell their homes. The value that they get from their current may not be as much as it was a few months ago, but the good news is that the new house that they are planning on moving into will be less. When you are ready to pack up your things and move you may want to consider professional movers as they know what they are doing and can get the job in about half the time. Professionals movers New York can help those from a company called Shleppers. They have been helping New Yorkers for over 20 years and anyone that can please a New Yorker is obviously doing a great job. So before you call your buddies to help you move into your new home check around for your local professionals.

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March-20-08

Car covers for your Bugatti

posted by admin

The Bugatti Veyron 16.4 cannot fairly be compared with other cars, because none, including Formula One racers, can match its specs: 1,001 horsepower, 253 mph, 0 to 60 mph in 2.5 seconds. In 2000, Ferdinand Piech, then CEO of parent company Volkswagen, announced the project and its stunning performance goals. The Veyron would make a statement, not a profit. (The car sells for $1.2 million; each of the 300 models to be made will cost VW a rumored $5 -6 million.) So if you are lucky enough to get one of these limited production models you better make sure to invest in a car cover that will help protect your investment from the elements like dust and UV rays.

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March-20-08

Online auto research to save you money

posted by admin

Now is the time to shop online auto insurance deals as companies are wanting to earn your business. Because of the economy there are large companies that have been reducing their fees in order to attract new customers.

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March-3-08

Marketing pens and name recognition

posted by admin

If you walk through any consumer or business trade show you will more than likely come out with a bag stuffed with promotional trade show items like marketing pens that help companies keep their name in front of the customer. I have always wondered how many stress balls, golf balls and tubes of chapstick one could use in a lifetime. Some have gotten creative with iTunes rewards and other technology gadgets. It is all about the name recognition and branding of the particular product or company. There have even been companies that have their own branded footwear which is an interesting gimmick. Now walking around in a pair of HBO branded slippers is not such a bad idea. This will be a great relaxation after spending all day stuffing my bag with pens, golf balls, and water bottles.

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February-11-08

Purchasing furniture direct

posted by admin

If you have ever wanted to upgrade your furniture, but stayed away from some of the top manufacturers due to price then you should check out directbuy. They have locations nationwide where you pay a yearly membership fee to have access to pricing that is equivalent to what builders and wholesalers get it for. They have showrooms that you can walk in and view the top name brand names in furnishings and then save big. It is estimated that markup on furniture is approx. 43% so you would be saving close to this and more. So don’t feel pressured into buying second quality goods when you can buy direct.

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November-8-07

Are your flowers making an impact

posted by admin

Many men have gone through the painful selection process of choosing a diamond for some special lady in their life. One of the few things that your wife will remember besides the wedding flowers will be the are the wedding dresses. Once the wedding is over you will look back and realize that all the planning and preparation did not compare to that actual moment when you say “I do”

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October-19-07

Dressing for success

posted by admin

It appears that  cufflinks are coming back in style. I have noticed that in more of my meeting that the men are starting to wear these fashion accessories and they are quite noticeable.

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October-19-07

Nice Rack

posted by admin

Many have them installed in the walls as to hide the wire, some have gone to the audio racks , while others are going more technical and going wireless.

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September-9-07

Finding the right piece of jewelry

posted by admin

jewelry

There are many places that sell jewelry both online and in the local malls. Some of the key things to consider when buying diamonds is certification, clarity, and color. Loose diamonds that have been certified by the following labs are highly valued:The Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL). Since these are two of the most labs they are carry more weight when buying and selling diamonds and something that should be considered when buying a diamond.

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September-8-07

Playing poker online

posted by admin

Time to try online poker for the fun of it.Just as in every other aspect of life, the Internet has opened up wonderful great new opportunities in the world of poker. Site that offer online poker are some of the most visited sites. They’re very popular for the more experienced poker players as well as the “newbies.Casinos are looking for ways in which to help educate their players on various forms of poker. Online poker is a non-threatening way for those that have never played the game to learn and have lots of fun.

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September-8-07

Dressing up for Halloween

posted by admin

Jack sparrow costume

This year I will be looking to places like Anytimecostumes.com to find a great selection of adult halloween costumes. I may go as a pirate since “Pirates of the Caribbean” has been so popular maybe I could go as Jack Sparrow. At Anytimecostumes.com they have a huge selection of adult and kids halloween costumes to choose from.

As for the kids halloween costumes my kids are all set in what they want to be. My oldest wants to go as Hannah Monatana, my son wants to go as a fireman, and my youngest wants to be a princess. I remember growing up and being spiderman, a cowboy, or an army soldier. These days you still see some of the classics like superman and spiderman, but with the popularity of Harry Potter and High School musical I have seen some costumes that I am sure will be very popular this year. The end result at the end of the night is that the kids have a blast and get enough candy so that Mom and Dad can rummage through and pick out their favorites. Besides this is why we had kids, right?

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September-5-07

Real estate in paradise

posted by admin

hawaii real estate

The trip to Hana can be found on Maui and one that I recommend, but ready to use your indy road car skills. Maui is actually an island formed by two volcano’s and looks something like a figure eight. The eastern half is the younger and larger part of the island with Mount Haleakala as it’s volcano. This side of Maui is both wetter and drier than the western side of the island. It is wetter on the Northern shore and drier on the Southern shore. The North side of the island is not the tourist section, but the road to Hana is famous. This is a tropical drive that you need to take at least once. With all the rain you get on this part of the island, you will see numerous waterfalls and will be on a road that has over 500 hairpin turns and 50 one lane bridges. The trip is 52 miles long, but will take from 2 to 4 hours to make on highway 360 (Hana Highway). Finding real estate is easier than driving the road to Hana and much more relaxing too.

At Adrhi.com you will find Jeff a Hawaii Realtor that has extensive knowledge and experience this market and even keeps a real estate blog for his customers and future customers to stay in tuned to what is happening on the Island. They offer properties on all the major Islands like Oahu, Kuai, ,and Maui. If you are relocating to the islands they have those services as well to help you find the right movers and get you all set up in your new home in paradise.

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