There are numerous websites, books, and eBooks dedicated to the subject of how to increase link popularity. The basic way to do this is to find other sites similar to yours and send a request to the owner to exchange links. This is very time consuming, and may take a lot of no’s to get one yes. Another option is look at link exchange services, which some are free. These can be part of your overall search optimization plan, but should not be your only avenue. There are reports that Google may frown upon and actually penalize your site if there are enough non- related links.
Considering the many options that are available the two best we have found are getting others to write about your website or service, or creating a blog about your website and products yourself. Search engines love blog type content as long as it is unique and updated regularly. Blogitive is one such site that allows advertisers to find bloggers to write about their services or products. In this growing demand for consumer generated media, there is definitely a rise in these types of offerings. It allows the advertiser to have keyword rich article written about them and helping to create content and links that will ultimately help them in their goal to be a the top of search results.
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