CMUThought Community Thought

In the business world there building relationships is one of the key success factors to growing your business. It is also the ability to leverage those relationships to benefit both parties. If you build your relationship simply on moving market share then you will build a short term relationship. I have been involved in many selling opportunities where the customer was basing their decision the fact that they had a long standing relationship with the sales person and the company. When you hear that they went hunting, or about their latest golfing trip where you try out your new Callaway irons you need to finds ways to position yourself and your product differently. As companies become more cost conscious and the market become more crowded you cannot sell based on price so you must create a unique position in your customers mind.