CMUThought Community Thought 100 day Challenge

School has officially started in most parts of the country and this only means that the days are getting shorter and Fall is just around the corner. You will start seeing Fall Decorations out in the stores to entice those who love to decorate get their shopping done now. I love this time of year with the crisp cool nights, and the browns and yellows that signal Fall. Plus the fact that football starts backup and then Halloween and Thanksgiving are just around the corner. Which leads me to my next point that now is the time to get those Halloween costumes as some places are selling them at a discount and plus you can get that Homer Simpson suit you always wanted.

In the business world there building relationships is one of the key success factors to growing your business. It is also the ability to leverage those relationships to benefit both parties. If you build your relationship simply on moving market share then you will build a short term relationship. I have been involved in many selling opportunities where the customer was basing their decision the fact that they had a long standing relationship with the sales person and the company. When you hear that they went hunting, or about their latest golfing trip where you try out your new Callaway irons you need to finds ways to position yourself and your product differently. As companies become more cost conscious and the market become more crowded you cannot sell based on price so you must create a unique position in your customers mind.