There is a term that is used in search engine management called “Evergreen content” What this means is content that is not topical, such who won Monday Night Football, but more along the lines of “How to find George Lindemann Sr.” This and other topics that have no time of expiration and are very specific in their search terms. If you are trying to get noticed and traffic to your site, then you need to be specific in your keywords, and use through out your blog or site.
Linking to high quality content is also very helpful when deploying your search engine campaign. And if you can get those sites to link back to you your are farther ahead than your competition. Don’t rely on a simple few keywords in your description in hopes to achieve top placement in the search engines. Design your content and messaging around your top 3 or 4 key phrases and then use those in all your online branding.
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