As I plan with my team for the upcoming business year we have to collect data from sales, budgets, and current customers to help us lay out the objectives for 2008. Our business performance management process requires that we establish benchmarks based on local conditions and market trends and then roll those up to our regional business planner. This has been a change from the past when we would receive objectives from headquarters and then asked to fit those into our local market. The trend to regionalize our business has allowed my team to create their own business plan and set their own success. We still have corporate goals and objectives that must be met, but are allowed to put our own knowledge of local markets. We have sophisticated systems that allow us to pull data from various sources and then perform extensive analysis to identify trends and gaps where we can go to market in 2008. It is only through effective business processes that you can create a successful business plan.

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