In the business world is know that it is not what you know but who you know. Getting ahead in the business world takes skill, perserverance, and a little bit of luck. People are more likely to do business with those that they know and trust over a complete stranger. This is why Madison Who’s Who has created an electronic Executive and Professionals Registry. This search able registry lists the who’s who in business and professional setting to allow people to connect and be connected. The site has a lot to offer business professionals and those that are looking to get into the business world. Many of the Who’s who directories that we have been asked to register for are offline and you get as part of your membership a nice booklet of those that are registered and some contact and bio information. What this site does is make those connections more real time.So besides the peer to peer network interactions and experience that you will gain what else do you receive:

• Leather bound registry
• Web site and email links
• Commemorative plaque and certificate of recognition
• Bulletin board where you can read and interact with other members
• Online classifieds
• Online newtworking
• Your corporate member logo
• Plus a blog that is update weekly to help you understand the power of peer to peer networking

The site is easy to navigate and offers bulletin boards, blogs, and even classifieds for it’s members. The blog is the part that I found most intriguing because of the content, but also because I am not a current member. You need to email your bio to the company so that they can approve your membership. This is nice in that not everyone and their brother will be accepted and makes for the connection and interaction more meaningful. People who are part of “Madison Who’s Who” are committed to making a change and advance their professional careers. I did notice that there are members from all across the globe that are listed in their members sections. It is nice that allow you to see the featured so that you can see who is actually part of this community and gives you a nice backgrounder on their position and accomplishments.

There blog has a lot of great information. I found the article on Consumer Peer Group communities quite interesting. They describe that large peer to peer groups are nice where everyone can contribute like Wikipedia. Everyone can contribute and change content, make suggestions no matter what your interests. They described a new form of peer to peer networking where these communities are set up for specific purposes such as business travel. This way companies in the travel industry can track and better assess the needs of their customers quiker and faster. It is specific niche focused marketing idea that could play a very big part in future advertising. Businesses are always looking for a way to gather information that is specific and accurate.

The combination of the electronic registry and hard copy version provides a nice balance for this networking opportunity.

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