More and more articles are popping up about the use of the web and particular blogs to become a new medium for consumer advertising. The journalists are writing that there is little to no disclosure when someone is paid to write about a product or political candidate. There will be more noise made on this subject as we enter the election year of 2008, and candidates start to reach out the bloggers to create a buzz about their campaign. So many new entrants into the market have made blogging a new cottage industry. While some may not agree that the blogging world should be involved in word of mouth advertising I totally disagree and would argue that the higher level of exposure that companies gain by deploying various marketing resources will only enhance the overall experience.

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